Phil Madans is the Director of Publishing Standards and Practices for the Hachette Book Group, where he is driving the transition of HBG's production/editorial workflow from the traditional print-centric to a content-centric XHTML-based digital content creation platform. Phil has used his extensive experience in trade book publishing to evangelize new digital solutions for publishing workflows and processes, and is a sought-after speaker at industry conferences, including StartWithXML, Publishing Business Conference & Expo, BISG's Making Information Pay. He has also taught Digital Publishing at NYU's School of Continuing Professional Studies. Phil is currently a member of the Book Industry Study Group's Governing Council, co-chair of the BISG Identification Committee and chair of its Identifier for eBooks Working Group.